About Jupit

About Jupit

Jupit is an AI Visibility Platform designed for law firms to enhance their compliance and visibility. We assist attorneys in getting discovered when clients search on AI platforms like ChatGPT, Google’s AI Overview, Gemini, Perplexity, and Claude.

As AI systems now directly answer legal questions, they only recommend attorneys who are credible, experienced, and compliant. Many law firms struggle to appear in this new search landscape because AI cannot interpret or validate their websites.

Jupit solves this problem. We use unique data, legal-specific geo-strategies, and Bar-compliant content to improve law firms’ visibility in AI-generated results. All recommendations are compliance-checked and adhere to state advertising rules.

Jupit is an AI Visibility Platform designed for law firms to enhance their compliance and visibility. We assist attorneys in getting discovered when clients search on AI platforms like ChatGPT, Google’s AI Overview, Gemini, Perplexity, and Claude.

As AI systems now directly answer legal questions, they only recommend attorneys who are credible, experienced, and compliant. Many law firms struggle to appear in this new search landscape because AI cannot interpret or validate their websites.

Jupit solves this problem. We use unique data, legal-specific geo-strategies, and Bar-compliant content to improve law firms’ visibility in AI-generated results. All recommendations are compliance-checked and adhere to state advertising rules.

Our mission is simple:

Our mission is simple:

Help reputable law firms gain visibility in the AI era without compromising their licenses, reputations or time

Help reputable law firms gain visibility in the AI era without compromising their licenses, reputations or time

Why We Exist

Why We Exist

AI is transforming access to legal services. 28% of consumers already use ChatGPT, for instance, to find attorneys, and soon AI-generated answers will dominate Google searches. Many reputable small and midsize firms struggle to be seen, not because of a lack of expertise, but because they lack the tools and time to adapt to AI developments.

Jupit aims to bridge this gap. We're creating technology that accurately interprets client intent, evaluates lawyer credibility, and ensures trustworthy firms gain visibility—all while maintaining compliance and easing the burden on attorneys.

AI is transforming access to legal services. 28% of consumers already use ChatGPT, for instance, to find attorneys, and soon AI-generated answers will dominate Google searches. Many reputable small and midsize firms struggle to be seen, not because of a lack of expertise, but because they lack the tools and time to adapt to AI developments.

Jupit aims to bridge this gap. We're creating technology that accurately interprets client intent, evaluates lawyer credibility, and ensures trustworthy firms gain visibility—all while maintaining compliance and easing the burden on attorneys.

Our mission is clear:

Our mission is clear:

To help skilled lawyers gain the trust and recognition they deserve in the AI-driven landscape

To help skilled lawyers gain the trust and recognition they deserve in the AI-driven landscape

Founders

Founders

Tarun Babbar
(Co-Founder & CEO)

Tarun is a former product leader at Amazon, Super.com, and eBay with 14+ years of experience building and scaling platform products, managing $100M+ mandates, and advising early-stage startups. A Cornell MBA, he now leads Jupit’s mission to help law firms gain visibility and trust in the AI search era. He oversees product, technology, and the firm’s GEO strategy.

Raoul Hingle
(Co-Founder & COO)

Raoul is a former EY consulting leader with 15+ years of global GTM and operations experience across the U.S., EMEA, and Asia. A Cornell MBA, he has led teams of 100+ and managed $150M+ portfolios. At Jupit, he leads delivery, client success, operations, and RevOps.

Advisory Board

Advisory Board

Our advisory network features experts from Cornell Law School, Harvard Law School, and Google, along with AI researchers specializing in large language model behavior and safety. They help us navigate legal ethics, compliance, and Your Money or Your Life (YMYL) standards, ensuring our output meets the evaluation criteria for authoritative legal information.

Our advisory network features experts from Cornell Law School, Harvard Law School, and Google, along with AI researchers specializing in large language model behavior and safety. They help us navigate legal ethics, compliance, and Your Money or Your Life (YMYL) standards, ensuring our output meets the evaluation criteria for authoritative legal information.

Our Commitment

Our Commitment

We work with reputable small and midsize firms that prioritize compliance, accuracy, and client trust. Our focus is simple: everything we produce, from technical changes to written content, aims to enhance your authority and visibility while maintaining legal ethics and protecting your reputation.

We work with reputable small and midsize firms that prioritize compliance, accuracy, and client trust. Our focus is simple: everything we produce, from technical changes to written content, aims to enhance your authority and visibility while maintaining legal ethics and protecting your reputation.